We Are Fitness Business Builders

We are Health and Wellness Professionals who are focused on building real businesses that create true freedom in our lives. Our community understands that to be able to best serve their patients and clients, they need to have their own needs met first.

If you’re burnt out from working long hours, or stressed about money because you need more clients, it impacts your ability to be the best Trainer or Therapist you can be.

Fitness Business Builders are tired of trading their time for money. They’re tired of worrying about getting new clients. They’re tired of not being able to take time off without losing income.

Fitness Business Builders are dedicated to growing a business that not only changes their clients’ lives for the better, but also their own.

Transform From Self-Employed, To Business Owner!


  • Lose money every time they take time off to relax or recharge or when their clients go on vacation

  • Don't track their finances, or know their numbers

  • Rely mostly on word of mouth or referrals and don't have any systems in place for reliable, regular lead generation

  • Often feel like they're out of their depth, making it up as they go along, or that they don't really know what they're doing

  • Experience feelings of stress when thinking about their future and suffer from a higher risk of burnout


  • Have the freedom to take time off for vacations or be with family and not lose money.

  • Have good financial fitness and have predictable monthly income

  • Leverage proven strategies to market their business, and have measurable results every month

  • Feel confident in their abilities to manage and continue to grow their business

  • Have built a true asset that they could potentially sell one day if they wanted to.

We're Fighting Against The 'Churn & Burn'

Did you know that a mind-boggling 60% of Personal Trainers throw in the towel within their first year? And within 10 years, that figure jumps to over 90%.

And the main culprit?

You guessed it: the almighty dollar (or the lack thereof). This sky-high 90%
churn rate is virtually unmatched in any other line of work out there.

But with the average hourly rate for Personal Training being between $30 to $50 an hour, how could lack of money be the number one problem?

Turns out, it’s not really lack of money. Lack of money is just a symptom of the real problem…

The real problem: Lack of Business Education

When you embark on a profession in the Health and Wellness Industry, whether it’s Personal Training, Massage, Physical Therapy or Martial Arts all of the emphasis in the education you’re provided with is focused around the ‘how’ of working with your clients and patients.

But what good is that if you have no clients or patients in the first place?

Of the 40% that do make it through their first year in business, a further 7 out of 10 are gone within 5 years due to Burnout.

We believe that with people becoming more and more unhealthy, it’s now more important than ever that Health and Wellness Professionals who are passionate about helping others get healthy, are given the best possible chance to succeed.

The Wellness MBA Impact


Owners Served Since 2020


New revenue generated by our members


Online courses and coaching programs launched


New clients and members acquired by our users

Here's How We'll Help You

Install Our Proven Roadmap
To Fitness Business Growth

Built For You

We'll design and build your entire client acquisition system. Including your website, landing pages, Client Relationship Manager, class or session booking system including online payment and invoicing and so much more...

1:1 Onboarding

We'll guide you through using our software and system into your daily workflow. We'll show you how to track your data, measure your numbers, follow up with leads and automate the daily tasks that you'd rather not be doing.

Marketing Magic

Access to our private library of done-for-you organic and paid traffic strategies will show you how to achieve the same results marketing agencies want to charge you thousands per month to do.

Coaching & Mentorship

Get personalized feedback, ask questions and get guidance from experts with decades of business and marketing experience specifically within in the Health & Fitness Industry


Get access to our private community where you can ask, learn, network and collaborate with other Health and Fitness Professionals from around the world.

VIP Support

We have a team standing by to help support you with making content, running ads, using our software or learn any part of our system to super-charge your results

No contracts. 100% Money-back guaranteed to work!

Read To Be Our Next Success Story?

No contracts. 100% Money-back guaranteed to work!

Luke Sherrell | Founder

As the CEO of the Academy of Applied Movement Neurology (AMN Academy), Luke Sherrell has revolutionized the Health and Wellness industry, providing world-class education to thousands of students in over 70 countries. His unwavering dedication to excellence has positioned AMN Academy as a global frontrunner in health and wellness education.

As Chief Investment Officer of LBS Holdings LLC, Luke expertly navigates the realm of investment, specializing in the growth and acquisition of small to medium health and wellness businesses. His strategic approach to business development has facilitated countless mergers and acquisitions, creating thriving enterprises in the wellness space.

With a passion for empowering entrepreneurs, Luke founded the WellPro App – a groundbreaking software and coaching platform, tailored for health and wellness business owners. His innovative curriculum equips professionals with the tools and knowledge necessary to expand their businesses, serve more clients, and experience unparalleled freedom in their careers. Join Luke’s community and unlock your full potential in the dynamic world of health and wellness.

WellPro.app is a registered trademark of Wellness MBA LLC. © 2024 All Rights Reserved. Wellness MBA LLC is an LBS Holdings owned property.

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