Join The Free Fitness Business Builders Community Today...

And Unlock The Skills You Need To Grow Your Business Without The Overwhelm (and without the hefty price tag).

No Credit Card Required. No Hidden Upsells. 100% Free!

Running a business can be confusing and frustrating, but you don't have to go it alone!

amn academy 5 step guide to brain .based programming

Here's Just Some Of The Things Inside...

  • Free Resources + Training: We provide free training and tutorials around things like generating leads, social media, marketing, business operations, managing your finances and lots more.

  • Community & Network: Connect with other Health and Wellness Professionals and start to build your professional network. We've had members build referral networks and we've even had people find business partners inside our supportive community. Last year, we even had one owner find a buyer for their business from inside the community.

  • Ask Us Anything: Get unprecedented access to experts in business with decades of experience, specifically in the Health and Fitness industry.

Hi, I'm Luke Sherrell

Founder of the Wellness MBA and Fitness Professional for over 17 years.

I help Personal Trainers and Fitness Professionals build successful businesses that help them earn more, while working less and enjoying more freedom.

Our aim with our FREE online community is to remove the barriers that you usually face with growing your business.

We do this by providing all of our information, courses and training absolutely free, plus interactive access to coaches who can answer your burning questions.

I built this community because it's something that I wish I'd had access to when I was just starting out!

Luke Sherrell

In this Free Download, You'll learn...

Why Neurology

The Brain and Nervous System run the show when it comes to prescribing exercise. Find out exactly why.

Little Known Drills

That tap into various systems in the body and get your client to move better, with increased ease. 

Better Decisions

The more information you can gather from your client's body and nervous system, the better decisions you can make about the therapies, stimulations, and movements you prescribe

Cardio & Brain Function

Hi, I'm David Fleming

Director of Education for The Academy of Applied Movement Neurology and creator of the '5 Step Guide To Brain-Based Programming'.

That's right! Find out just how to increase brain function by using cardio as a precise & specific tool!

I help career Personal Trainers and Therapists turbo-charge their clients’ results with our Proprietary techniques in training and therapy, derived from Functional Neurology, Biophysics and our own research and development.


With this free download, you will learn how you can cater an exercise programme specifically to benefit multiple layers of the brain and nervous system and considering it's running the show in all of us, this is essential knowledge to have!


Without this, you will continue to spend countless time trying to understand your clients issues and how to solve them.

Read To Be Our Next Success Story?

Take a Sneak Peak of What's Inside

Frequently Asked Questions

What Is The Fitness Business Builders Community?

It's an online community app specifically built for Health and Fitness Professionals who are interested in acquiring the skills needed to build and grow a successful business, but who are fed up with expensive courses that over-promise and under-deliver.

Why is it free? What's the catch?

It's free because we have two core services that we offer inside the Wellness MBA. The first is our software platform the WellPro app, which helps trainers and coaches systemize and run their businesses more effectively. The second is 1:1 Mentorship and Consulting. We understand that if we help you master the basics and get to $10k or more a month, that for those who want to go further some of you will want to do business with us after we've demonstrated we can help you for free. We believe that all good business relationships should be a win-win. So we help you build your business, and as a result we have a steady stream of software users and coaching clients which grows our business, meaning everyone wins.

What if I find it's not for me?

Then you just close your account inside the member's area. It's totally free to join, so there's really nothing to lose in checking it out.

Will there be a bunch of fluff that's just a poorly hidden attempt at selling things?

Nope. The training we provide is incredibly practical and valuable. Our founder Luke, only wants to work with customers who are dedicated and take action, so we let people who want more help reach out to us. We'll let you know when coaching opportunities arise, and if you're interested you can let us know, but we never push anything on anyone.

I don't like spending loads of time on a computer doing courses. Is there an app I can access on my phone?

Yep! You can download the free app from inside the community from the iOS app store or the Android Store.

I'm not a fitness professional, can I still join?

We welcome anyone, but our training is focused on those in the Health and Fitness Industry. Most of our members are Personal Trainers, Pilates Instructors, Physical Therapists, Osteopaths, Chiropractors etc. However the skills taught are applicable to any small service-based business.

Is this for online businesses or 'brick and mortar'?

Both. We cover core concepts that are applicable to any business, plus specific marketing strategies for online, and separate strategies for in-person. In fact, we've found that a large percentage of people tend to offer a hybrid of the two these days.

Is this just a bunch of courses or can I also get personalized support and help?

It's a community. Which means you can ask questions, post ads or content to get feedback and also get personalized support. Starting Feb 2025, we'll also be hosting regular live Q&A sessions and guest interviews as well.

Does it matter what country I live in?

Nope. We have member's from all over the world, with the majority being spread across the USA, Canada, Australia and the UK. We welcome anyone from anywhere.

Rob Westra - Personal Trainer

Lucy Lainton - Movement Specialist and Fitness Blogger

Matt Donnelly - Personal Trainer

Pablo Steinman - Personal Trainer

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