Health & WEllness Professionals

Discover How We Book 20-25 High Quality New Client Enquiries Every Single Week, For Less Than $3 Each, On Autopilot!

Even If You Think You Suck At Marketing And Feel Like You’re Allergic To Technology

How Learning To Consistently Generate High Quality Leads Can Change Everything...

In the chilling embrace of February 2010, I found myself wandering the vibrant, snow-dusted streets of Piccadilly Circus, London. Jet-lagged and fueled by ambition, I had just embarked on a life-changing journey from Australia with nothing but a suitcase and a heart full of dreams.

The first night, I lay on a blow-up mattress in a friend’s living room, the hum of London’s endless possibilities echoing outside. 

With only $2,600 Australian dollars in my pocket, time was a luxury I couldn’t afford. London’s grandeur came at a price, and my meagre savings weren’t going to last long in one of the most expensive cities in the world.

Back in Australia, I had honed my craft as a Personal Trainer, but my small-town success was a world away. In London, I was just another face in the crowd, anonymous and unknown.

With urgency nipping at my heels, I quickly landed a role as a Gym receptionist. The salary? A mere £900 a month after taxes. A stark contrast to Australia’s generous wages. Renting a room in London demanded at least £500 monthly, leaving little for life’s other essentials.

Determined to carve out my path, I embraced the old-school hustle. There were no Facebook ads or social media shortcuts in 2010. I turned to flyers, distributing them with a mix of humility and hope.

My days began before dawn and stretched long into the night. I juggled training clients in the early and late hours around a grueling full-time job. Weekends were no respite, as I worked tirelessly to build my clientele.

This relentless schedule became my norm for two years.

Amidst this whirlwind, I somehow found love (it’s probably no surprise we met at work, I had no life after all) and welcomed a son – the joys of life mingling with the exhaustion of relentless work.

Every morning I left at 5am before he woke, and every evening I’d arrive home at 10pm after he’d already gone to sleep. 

Often, I’d creep into his room and sit on the floor beside his bed, gently holding his little hand and looking at his tiny face, just so that I could see him for a few minutes, even if he was fast asleep. 

Yet, the sight of my son’s sleeping form, his tiny hand in mine, whispered a profound truth – I needed change.

One morning, not long after my 31st birthday I was training one of my clients, James.

I really liked James, he was about my age, and yet we had such vastly different lives. He was the successful founder and CEO of Oxbridge, an online coaching and consulting company that helped high school students and their parents prepare to get into the highly prestigious and competitive universities Oxford and Cambridge. 

James saw beyond my weary exterior. His success in online education and coaching contrasted sharply with my own struggles. But one candid conversation opened the doors to a world I never imagined – online coaching.

Under James’s mentorship, I learned to systemize my approach, target specific customer avatars, and explore the then-nascent world of Facebook Ads. This guidance was transformative. By June 2013, I had reshaped my career. My hours were reduced down to 22 hours a week, my income doubled to over £10,000 a month, and most importantly, I reclaimed time for my family.

Since then, I’ve co-founded AMN Academy, a 7-figure Health and Wellness company and a successful investment firm, LBS Holdings.

James’s mentorship was my turning point, and now, through the Wellness MBA, I aim to offer the same life-changing guidance to others.

I’ve seen too many talented professionals stuck in the grind, unable to break free. My mission with the Wellness MBA is simple: to impart the skills that transformed my life to those who dare to dream bigger.

Your first step towards this freedom? Mastering the art of generating high-quality leads every month. Let's embark on this journey together.

Why Consistent Lead Generation Is Key to Your Fitness Business Success

You’ve heard my story, now let’s talk about yours. How do you build a 6 or 7 figure fitness business? I’ve worked with over 6,300 fitness professionals in the last decade, and I’ve seen a common pattern that separates the successful from the struggling.

Many of you think you’re business owners, but in reality, you’re self-employed, trading time for money. Robert Kiyosaki, in “Rich Dad, Poor Dad,” brilliantly categorizes income generation into four quadrants:

Many fitness pros get stuck in the Self-Employed quadrant. The result? Fluctuating income, no work-life balance, and the perpetual time-for-money trade.

So, why is it hard to move from Self-Employed to Business Owner? 

Two reasons: Fear and lack of knowledge.

Overcoming Fear and Knowledge Gaps:


The idea of managing a team can be daunting. It feels like a huge responsibility, especially if you’re struggling to manage your own affairs.

Lack Of Knowledge

Not knowing how to break out of the cycle is a significant barrier. If I hadn’t had a numerous mentors over the years, I don’t think I’d ever have progressed. 

To transition successfully, here's what you need to do:

Generate More Leads Than You Can Handle:
This is the game-changer. A surplus of leads allows you to gradually do the things you've been dreading like raising your rates, firing clients you don't like and eventually bring in team members to manage the overflow.
Manage Money Wisely:
Pretend you're managing someone else's finances. This mindset shift often leads to more responsible and effective financial habits.
Outsource Non Revenue-Generating Activities:
Start by outsourcing some of your repetitive admin and operational tasks like customer service, book keeping and cleaning can free up more of your time to focus on the activities that actually matter and bring in more revenue
Outsource Revenue-Generating Activities:
Start replacing yourself in tasks like lead generation, sales, and client training. This step is crucial in moving towards earning income that isn’t directly tied to your time and being able to take that dream vacation and still earn money.

The Lynchpin of Success: Mastering Lead Generation

Now, back to the crux of the matter. The first stepping stone towards business growth and freedom? Generating more leads than you can realistically handle. This is not just about getting more clients; it’s about creating the capacity to scale, to grow beyond being self-employed, and to start building a business that works for you.

Remember, consistent lead generation is not just a tactic; it’s the foundation of your transition from a self-employed fitness pro to a successful business owner. Let’s dive into how you can master this skill and transform your business.


Crafting The Perfect Offer
We'll walk you step-by-step through creating an offer that's so good your prospects would feel stupid for that saying no.
Creating Your Lead Magnet
We'll give you everything you need to create a compelling lead magnet. From templates to Ai Scripts, you'll have an entire arsenal at your disposal to create something that looks polished, professional and delivers phenomenal value.
Simple Tech Integrations
We'll walk you through delivering your lead magnet on autopilot by leveraging simple (and free) technology so that your Lead Generation can operate 24/7 and you can be acquiring new leads while you sleep.
Traffic On Tap
Once you have everything in place, we'll show you how to get traffic to your offer. We'll be covering the 5 different methods of generating traffic and providing step-by-step instructions on how to leverage whichever ones suits your business best.

Black Friday Sale: Save $230

Only $197 $27

Backed by our Bullet Proof Business Guarantee. If you do the work, and you don’t get any results, we’re offering a 90 Day Money Back guarantee.

Just Some Of Our Happy STUDENTS

Take Out All Of The Guess-Work And All Of The Tech-Induced Hair Loss And Frustration

Step One: Crafting The Perfect Offer

Most Health and Wellness Professionals are trying to attract clients by offering them something they don’t actually want. In Step One, we’ll provide you with a template that will help you get to the root of the deep emotional and psychological needs your clients are begging to have fulfilled so that your offer is simply too good to refuse. 

Step Two: The Buyer's Journey

There are 6 distinct stages of the Buyer’s Journey, and each stage requires specific messaging strategies to effectively convert web traffic into high quality leads. We’ll show you exactly how to identify what stage your ideal customers are, so that they feel deeply understood and are begging to work with you. 

Step Three: Creating Your Lead Magnet

Follow incredibly simple, step-by-step practical instructions for creating a high quality, professional looking lead magnet. 

You don’t need to be a graphic designer, or a tech whizz. All you need to be able to do is follow simple video tutorials that will walk you through the entire process, with an emphasis on simplicity and ease of implementation.

Step Four: Generating Leads

We’ll show you the 5 proven ways of both organic and paid lead generation. We’ll cover everything from strategic partnerships, referral campaigns and paid advertising including Facebook™, Instagram™ and Google Ads!

We’ll show you how to make paid advertising work for you, so that for every $1 you spend, you make $2, $3 or possibly even $10 back. Even if you’ve tried ads before and couldn’t get them to work. 

Step Five: Nurture & Conversion

We’ll teach you our favourite strategy for getting those leads booked in for phone calls, or consults as well as how to ensure you continue to nurture your leads for long-term business growth and scalability. 

Step Six: Tracking

If you aren’t assessing, you’re guessing! Just like a client who is trying to lose weight but isn’t tracking their food intake, running a business without tracking your data is a recipe for frustration. We’ll provide you with simple yet effective tools for tracking your marketing efforts and measuring your success. 

Luke Sherrell | Investor, Entrepreneur

As the CEO of the Academy of Applied Movement Neurology (AMN Academy), Luke Sherrell has revolutionized the Health and Wellness industry, providing world-class education to thousands of students in over 70 countries. His unwavering dedication to excellence has positioned AMN Academy as a global frontrunner in health and wellness education.

As Chief Investment Officer of LBS Holdings LLC, Luke expertly navigates the realm of investment, specializing in the growth and acquisition of small to medium health and wellness businesses. His strategic approach to business development has facilitated countless mergers and acquisitions, creating thriving enterprises in the wellness space.

With a passion for empowering entrepreneurs, Luke founded the Wellness MBA – a groundbreaking marketing agency and consulting group, tailored for health and wellness business owners. His innovative curriculum equips professionals with the tools and knowledge necessary to expand their businesses, serve more clients, and experience unparalleled freedom in their careers. Join Luke’s community and unlock your full potential in the dynamic world of health and wellness.

Black Friday Sale: Save $230

Only $197 $27

Backed by our Bullet Proof Business Guarantee. If you do the work, and you don’t get any results, we’re offering a 90 Day Money Back guarantee.

IMPORTANT: Earnings and Legal Disclaimers

This site is not part of, or endorsed by, Facebook, Google, Snapchat, Twitter or any social media platform in any way.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.

FACEBOOK is a trademark of FACEBOOK, Inc. YOUTUBE and GOOGLE are trademarks of GOOGLE, LLC. SNAPCHAT is a trademark of SNAP, Inc. TWITTER is a trademark of TWITTER, Inc.

All results stated above are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Any of my strategies and case studies are only estimates of what is possible. There is no assurance you’ll do as well or even close to as well as I have done or other clients. Results are based on many factors including luck, effort and years of hard work. We have no way of knowing how well you will do, as we do not know you, your background, your business model, or your work ethic etc. Therefore, we do not guarantee or imply that you will get better results or earn more money, that you will do as well, especially if the techniques are never implemented. If you rely upon our figures; you must accept the risk of not doing as well as we are a large established business developer over many years of research and work.

All products and services are for educational and informational purposes only. Use caution and seek the advice of qualified professionals. Check with your attorney, accountant or professional advisor, before acting on this or any information and ensure you are within all advertising and legal regulations. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought out before any action is taken. All WMBA information, products, and services are not intended for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state as they can differ greatly.

The Information on this website and provided from or through this website is general in nature and is not specific to you the user or anyone else. You should not make any decision, financial, investment, trading or otherwise, based on any of the information presented in this video without undertaking independent due diligence and consultation with a professional broker or financial advisory. You understand that you are using any and all Information available on or through this video at your own risk.

Users of our products, services and web site are advised to do their own due diligence when it comes to making decisions and all information, products, and services that have been provided should be independently verified by your own qualified professionals. Our information, products, and services on Wellness MBA should be carefully considered and evaluated, before reaching a decision on whether to rely on them. You agree that our company is not responsible for the success or failure of your decisions relating to any information presented by Wellness MBA LLC or our company products or services.

*Guarantee and Refund Policy: We guarantee that you will generate a minimum of 10 new leads within 90 days of completing the workshop, provided participants meet specific conditions. To be eligible for this guarantee: Participants must complete all tasks and assignments detailed during the workshop. Evidence of completed work must be shared within our designated Discord server. If a participant fails to meet the above requirements, they will not qualify for a refund under this guarantee. We firmly believe in the effectiveness of our methods and strategies. However, participants cannot expect results without fully engaging in the process. To request a refund under this guarantee, participants must submit a written request to within 90 days following the completion of the masterclass.

Full terms and conditions can be found in the terms of service. 

Wellness MBA LLC | 1309 Coffeen Avenue, Sheridan Wyoming USA 82801