We Are Fitness Business Builders

We are Health and Wellness Professionals who are focused on building real businesses that create true freedom in our lives. Our community understands that to be able to best serve their patients and clients, they need to have their own needs met first.

If you’re burnt out from working long hours, or stressed about money because you need more clients, it impacts your ability to be the best Trainer or Therapist you can be.

Fitness Business Builders are tired of trading their time for money. They’re tired of worrying about getting new clients. They’re tired of not being able to take time off without losing income.

Fitness Business Builders are dedicated to growing a business that not only changes their clients’ lives for the better, but also their own.



Business owner

We're Fighting Against The 'Churn & Burn'

Did you know that a mind-boggling 60% of Personal Trainers throw in the towel within their first year? And within 10 years, that figure jumps to over 90%.

And the main culprit?

You guessed it: the almighty dollar (or the lack thereof). This sky-high 90% churn rate is virtually unmatched in any other line of work out there.

But with the average hourly rate for Personal Training being between $30 to $50 an hour, how could lack of money be the number one problem? 

Turns out, it’s not really lack of money. Lack of money is just a symptom of the real problem…

The real problem: Lack of Business Education

When you embark on a profession in the Health and Wellness Industry, whether it’s Personal Training, Massage, Physical Therapy or Martial Arts all of the emphasis in the education you’re provided with is focused around the ‘how’ of working with your clients and patients.

But what good is that if you have no clients or patients in the first place?

Of the 40% that do make it through their first year in business, a further 7 out of 10 are gone within 5 years due to Burnout.

We believe that with people becoming more and more unhealthy, it’s now more important than ever that Health and Wellness Professionals who are passionate about helping others get healthy, are given the best possible chance to succeed.

The Fitness Business Builder Impact


Business Owners Helped


New revenue generated by our students and clients


Online courses and coaching programs launched


New clients and members acquired by our students

Luke Sherrell | Investor, Entrepreneur

As the CEO of the Academy of Applied Movement Neurology (AMN Academy), Luke Sherrell has revolutionized the Health and Wellness industry, providing world-class education to thousands of students in over 70 countries. His unwavering dedication to excellence has positioned AMN Academy as a global frontrunner in health and wellness education.

As Chief Investment Officer of LBS Holdings LLC, Luke expertly navigates the realm of investment, specializing in the growth and acquisition of small to medium health and wellness businesses. His strategic approach to business development has facilitated countless mergers and acquisitions, creating thriving enterprises in the wellness space.

With a passion for empowering entrepreneurs, Luke founded the Fitness Business Builder – a groundbreaking marketing agency and consulting group, tailored for health and wellness business owners. His innovative curriculum equips professionals with the tools and knowledge necessary to expand their businesses, serve more clients, and experience unparalleled freedom in their careers. Join Luke’s community and unlock your full potential in the dynamic world of health and wellness.